Arms Of Eve

arms-eve-banner-img

About

Arms Of Eve, founded in 2017 by Kerryn Langer, is an Australian-born lifestyle and jewellery brand. It blends bohemian, beach-inspired aesthetics with storytelling and cultural heritage, creating handcrafted jewellery and accessories that are expressive, durable, waterproof, and tarnish-free. The brand celebrates individuality and empowers women through confident, layered styling. Additionally, Arms Of Eve contributes to social causes—donating $1 from each sale to initiatives supporting women, children, and the environment.

The Challenges

  • Scalability & Performance: Existing setup required optimization for high traffic during campaigns and global shipping operations.
  • Complex Navigation: With multiple product categories and seasonal collections, users struggled to find products easily.
  • Conversion Optimization: Limited focus on upsell, cross-sell, and personalized product recommendations.
  • Mobile Responsiveness: Needed a fully responsive design for shoppers on mobile devices.
  • Smooth Checkout & Payment Integrations: Required integration with multiple payment gateways, including Afterpay, for a global audience.

The Solution

  • Developed a Shopify-based eCommerce platform optimized for performance and scalability.
  • Implemented advanced product categorization and filters for earrings, necklaces, bracelets, and new collections for an intuitive shopping experience.
  • Integrated dynamic product recommendations for upselling and cross-selling opportunities.
  • Optimized mobile-first responsive design ensuring a flawless experience on all devices.
  • Integrated payment gateways like Afterpay and global shipping options for international customers.
  • Added custom modules for: Gift Wrapping & Free Gift Offers, Wishlist & Quick Add-to-Cart
  • SEO optimization and performance tuning for faster loading and better search rankings.
arms-eve-web-img
arms-eve-web-img
arms-eve-web-img
arms-eve-web-img
arms-eve-web-img
arms-eve-web-img

Key Features

  • Shopify-based custom theme development with a luxury and minimal aesthetic.
  • Product filtering and smart search for easy navigation.
  • Dynamic gift guide & product bundles for seasonal promotions.
  • Multi-currency and multi-location shipping support.
  • Custom checkout enhancements for higher conversions.
  • Integrated Instagram feed and social proof to align with lifestyle branding.
  • Mobile-friendly design with optimized UI for quick shopping.

Results

  • Improved site speed and better performance under high traffic loads during sales.
  • Enhanced user experience, leading to increased time on site and reduced bounce rates.
  • Higher conversion rates due to clear navigation, upsell features, and faster checkout flow.
  • Boost in mobile sales, thanks to optimized responsive design.
  • Scalable platform, ready for new collections and global expansion.

Color &
Typography

color-img

Tech Stacks
We Used

Frontend

Liquid, HTML5, CSS3, JavaScript

CMS

Shopify

Design Tools

Figma, Photoshop, Illustrator

Integrations

Afterpay, Klaviyo

site-loader